Need Him Commercial Did Not Air

On Tuesday, September 8, 2009, the Gospel television commercial called “Something’s Not Right” was pulled from the broadcast schedule at the last minute. The commercial airtime was purchased by Need Him Ministries and was slated to run immediately before and after the Gates Foundation the 30-minute “Get Schooled: You Have the Right” documentary to support President Obama's speech on education. Sometime before broadcasting, and without explanation, the commercial was removed from the schedule.

The “Get Schooled: You Have the Right” documentary special was aired in the first programming “roadblock” of any kind across all Viacom networks, including BET, MTV, VH1, CMT, Comedy Central, Spike TV, TV Land, and Nickelodeon, at 8:00 PM ET in a nationwide broadcast. The “Something’s Not Right” commercial was scheduled for 7:59 PM and 8:31 PM ET. It was not shown at either timeslot.

Need Him staff members, seeking to discover the reason behind the change in programming, have received several explanations including, “it was pulled for content.” The TV commercial is simple and profound, using real people, not actors. And it relays a very direct message we were hoping to deliver to millions of homes on Tuesday night.